CGI: Get Impressive Product Images Before the Product Is Even in Your Hands
CGI (Computer-Generated Imagery) is transforming the way businesses create product images. Traditionally, product images were created using physical photoshoots, but now, thanks to CGI, companies can create realistic, high-quality images of their products before the products are even physically available. This innovative approach offers flexibility, speed, and cost savings, especially for businesses that need to comply with standards such as the GS1 Image Standard.
This article will explore how CGI helps businesses generate impressive product images early in the production cycle while meeting the requirements for Images for GS1 USA and other markets.
What is CGI and How Does it Work?
CGI is a method of creating images using computer technology. Unlike traditional photography, which requires a physical product, CGI allows businesses to create 3D models of their products based on design specifications. These digital models can then be rendered into lifelike images that look as realistic as actual photographs. This means businesses no longer need to wait until a product is manufactured to generate marketing materials.
With CGI, the possibilities are endless. Whether you need images for e-commerce platforms, advertisements, or compliance with the GS1 Image Standard, CGI can create detailed, accurate, and ready-for-use product images across different platforms.
The Advantages of Using CGI for Product Images
Using CGI offers several key benefits for businesses creating high-quality product images without waiting for physical production. Below are some of the major advantages of using CGI:
1. Early Product Launches
One of the most significant advantages of using CGI is creating product images before the product is physically available. This allows businesses to begin marketing and promoting their products early, even during the design phase. For example, if you are launching a new furniture line, CGI allows you to showcase the products on your website or in catalogs before manufacturing. This flexibility helps businesses get ahead of competitors and reach customers faster.
2. Cost-Effective Solution
Traditional product photoshoots come with several costs, including renting studios, hiring photographers, and transporting products. These expenses can add up, especially when dealing with large or delicate items. With CGI, these costs are significantly reduced. Since everything is done digitally, businesses save money on logistics, eliminating the need for multiple photoshoots. CGI allows you to create as many product images as needed without the added expense of physical production.
3. Consistency Across Images
Maintaining consistency in product images is important, especially for businesses that need to comply with the GS1 Image Standard. Traditional photography can result in variations in lighting, angles, and backgrounds across different images. CGI, on the other hand, allows for complete control over these factors. Whether you need multiple views or want to adjust lighting, CGI ensures that your product images are consistent and professional.
4. No Physical Product Required
One of the most practical advantages of CGI is that it does not require the physical product to be available. As long as you have the product design, CGI can create lifelike images ready to use. This is particularly beneficial for businesses still in the development phase or waiting for manufacturing to be completed.
How CGI Meets the GS1 Image Standard?
The GS1 Image Standard is an important set of guidelines that ensures product images meet specific quality and format requirements. These standards are critical for businesses that sell products in retail stores or online marketplaces. CGI helps businesses meet the GS1 Image Standard in the following ways:
1. White Background Requirement
The GS1 Image Standard often requires product images to have a white background. This can be difficult to achieve consistently with traditional photography, but with CGI, it’s simple. CGI allows you to create images with a perfectly clean, white background every time, ensuring compliance with GS1 guidelines.
2. High-Resolution Images
The GS1 Image Standard specifies that product images must meet certain resolution requirements. For example, images for some products may need to be 2400px by 2400px to meet GS1 guidelines. CGI makes it easy to produce images that meet these exact specifications, ensuring that your images are clear, detailed, and compliant.
3. Multiple Views
Many products require multiple views, such as front, side, and top, to meet the GS1 Image Standard. With CGI, businesses can easily generate these views by adjusting the product’s 3D model. This flexibility allows businesses to create multiple angles of the product without additional photoshoots, saving time and ensuring consistency across all images.
How CGI Saves Time for Businesses?
Time is a crucial factor when it comes to launching new products and reaching customers. Traditional photoshoots can take days or even weeks to organize, execute, and edit. With CGI, businesses can receive high-quality product images in just a few days. This fast turnaround time is especially useful for businesses with tight deadlines or those launching new products that need immediate marketing.
1. Faster Image Creation
Once the product design is finalized, CGI teams can begin working on the 3D model immediately. Within days, businesses receive fully rendered images that are ready to use for marketing, online stores, or catalogs. This quick turnaround time allows companies to promote their products early, without waiting for manufacturing to be completed.
2. Easy Adjustments
With CGI, making adjustments to the product images is simple and fast. If you need to change the product’s color or adjust the angle, CGI allows you to make these changes without redo an entire photoshoot. This flexibility saves time and ensures you get the exact images you need.
Example: A Business Using CGI to Create Product Images
Imagine a company that designs and manufactures home appliances. The company is preparing to launch a new coffee maker, but the production process has not yet been completed. Traditionally, the company would need to wait for the product to be manufactured, ship it to a studio, and hire a photographer to take photos.
However, the company decides to use CGI instead. By providing the product design to a CGI team, they receive high-quality images of the coffee maker in various settings, all before the product is physically available. The images meet the GS1 Image Standard, ensuring they can be used for marketing and compliance with GS1 USA requirements.
The company saves time and money while still obtaining impressive product images that are ready to use across its marketing channels.
The Future of CGI for Product Images
As businesses continue to look for more efficient ways to create product images, CGI is quickly becoming the preferred method. The ability to create images before the product is physically available, combined with the flexibility and cost savings, makes CGI an ideal solution for businesses of all sizes. Additionally, CGI ensures that businesses can easily comply with the GS1 Image Standard, providing consistency and high-quality images across all platforms.
Conclusion
Using CGI to create product images offers businesses a fast, cost-effective, and flexible solution. By generating impressive product images before the product is even in your hands, CGI allows companies to start marketing early, save on costs, and ensure compliance with the GS1 Image Standard. Whether launching a new product or updating your catalog, CGI provides the perfect way to create high-quality, professional images. Discover how i-magi.co can help you get impressive product images with CGI technology. Visit i-magi.co today!
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