How Can Furniture Companies Save on Location Rental, Transport, Assembly, Stylist, and Photographer Costs for the Next Photoshoot?
Photoshoots are common for furniture companies to showcase their products, but they can also be very expensive and time-consuming. Costs increase quickly when you factor in location rentals, transportation, assembly, stylists, and photographers. However, furniture companies now have a more affordable and efficient option: CGI (Computer-Generated Imagery). With CGI, furniture companies can create high-quality product images without needing traditional photoshoots, saving time and money. This article will explain how CGI can help furniture companies meet the GS1 Image Standard while reducing the high costs associated with traditional photoshoots. We will also explore how CGI can generate Images for GS1 USA and other markets faster and more efficiently.
Traditional Photoshoot Costs for Furniture Companies
Furniture companies face several expenses when conducting traditional photoshoots. These costs can include:
- Location Rental: Finding the perfect spot to showcase furniture often requires renting a studio or a location, which can be expensive, especially for large shoots.
- Transport: Moving large pieces of furniture to the shoot location involves costs like transportation fees and labor. Furniture can also get damaged during transport, adding to the expenses.
- Assembly: Large furniture pieces usually need to be assembled on-site, requiring additional time and manpower.
- Stylists and Photographers: Another significant cost is hiring professionals to style the furniture and take high-quality photos. Skilled stylists and photographers charge premium rates, especially for large-scale projects.
All of these expenses make traditional photoshoots costly and can take weeks to complete. Furniture companies that need to comply with the GS1 Image Standard have an even bigger challenge, as the images must meet specific criteria, adding to the complexity.
What is CGI?
CGI, or Computer-Generated Imagery, is a technology that allows companies to create realistic images of products without needing a physical photoshoot. Companies can generate detailed images using digital tools instead of renting a location and moving furniture. These images are built based on the product’s design and specifications, so moving or assembling the actual furniture is unnecessary.
CGI is becoming increasingly popular in the furniture industry because it offers a much faster and more affordable alternative to traditional photoshoots. Companies needing to produce images for marketing or meet the GS1 Image Standard can use CGI to create their product images without the logistical headaches.
How CGI Saves Money for Furniture Companies?
Here are some specific ways CGI can help furniture companies save money on their next photoshoot:
- No Need for Location Rental: With CGI, renting a physical space is unnecessary. Everything is done digitally, meaning you can create your product images in any setting, without the cost of booking a studio or location.
- No Transport Costs: Moving large furniture pieces to a photoshoot location requires trucks, labor, and time. CGI eliminates the need for any physical movement of products, saving thousands of dollars in transportation costs.
- No Assembly Needed: Traditional photoshoots often require furniture assembly on-site. With CGI, the furniture is digitally recreated, so there’s no need for any manual assembly, saving time and labor.
- No Photographers or Stylists Required: CGI allows companies to design every image aspect, including the setting, lighting, and angle. Hiring photographers or stylists is unnecessary, which drastically reduces the cost. High-quality CGI software ensures the images are just as realistic and detailed as traditional photographs.
How CGI Meets the GS1 Image Standard?
should look regarding resolution, background, and consistency. Traditional photography can sometimes need help to meet these standards due to lighting, shadows, or angles issues. However, CGI allows total control over these elements, ensuring that every image is perfect.
Key ways CGI meets the GS1 Image Standard:
- Backgrounds: The GS1 Image Standard requires product images to have a white background without distractions. CGI can easily ensure this, eliminating the need for additional editing.
- Resolution: GS1 requires images to be of a specific resolution, typically 2400px by 2400px for square images. CGI makes it easy to generate images in the required resolution, without resizing or adjusting.
- Multiple Views: The GS1 Image Standard often requires multiple views of the product (front, side, top). CGI allows companies to create these views effortlessly by adjusting the angle of the digital product.
With CGI, companies can generate Images for GS1 USA and other global markets in full compliance with the GS1 Image Standard. This saves time and ensures that the product images are consistent and professional every time.
Benefits
Another significant advantage of CGI is the time it saves for furniture companies. Traditional photoshoots can take weeks to organize and execute, between scheduling, transporting, setting up, shooting, and editing the images. On the other hand, CGI can produce high-quality images in as little as 48 hours. CGI is an ideal solution for furniture companies that need images quickly, especially for seasonal promotions or new product launches.
Key time-saving benefits include:
- Faster Production: CGI can generate product images much faster than traditional photography. This allows companies to meet tight deadlines without compromising on quality.
- Pre-Manufacturing Images: One of the biggest benefits of CGI is that you can create product images before the product is even manufactured. For companies launching new furniture lines, you can start marketing your products before they are physically available.
Real-World Example: A Furniture Company Using CGI
CGI for Furniture Companies: The Environmental Impact
In addition to saving time and money, CGI also has environmental benefits. Traditional photoshoots involve a lot of resources, from transportation fuel to electricity for lighting. With CGI, there is no need for these resources, making it a more environmentally friendly option.
Furniture companies can lower their carbon footprint and operate more sustainably by reducing the need for physical photoshoots. This is becoming increasingly important as consumers look for environmentally conscious brands.
CGI for Furniture Companies: The Environmental Impact
CGI is transforming how furniture companies create product images. By eliminating the need for expensive and time-consuming photoshoots, CGI allows companies to save money on location rentals, transport, assembly, photographers, and stylists. For businesses that must comply with the GS1 Image Standard, CGI offers a reliable and efficient way to create Images for GS1 USA and other markets. Discover how i-magi.co can help your furniture business create stunning, GS1-compliant images without the hassle of a traditional photoshoot. Visit i-magi.co today!
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