How Your Product Images Can Generate More Sales on Your Online Store
Increased Conversion Rate and Reduced Return Rate with 3D and CGI Images
Traditional flat product images can provide a superficial presentation of your product. They offer limited perspective and may not convey the product’s details fully. This is where 3D product images come into play. By allowing customers to interact with the product—rotating it, zooming in and out, and viewing it from different angles—you create a closer sense of having the product in their hands.
94% Increase in Conversions with 3D Product Images
3D images allow customers to see the product in its full context and understand its scale and dimensions. This can lead to greater confidence in the product and an increased likelihood of purchase. The interactive experience fosters a sense of ownership and presence that is hard to achieve with flat images. A study from Shopify shows that online stores that incorporate 3D content experience a conversion increase of 94%.
Reduce Return Rates with 3D Product Images
One of the biggest challenges for e-commerce businesses is the high return rate. A study by Invesp shows that 30% of all online purchases are returned. Many of these returns can be attributed to customer disappointment when the product does not meet their expectations, accounting for 22% of returns. 3D product images can be a solution to this problem.
By allowing customers to explore the product in 3D, you provide them with a more realistic understanding of what to expect. They can view the product from all angles and clearly grasp its features and functions. This reduces the risk of misunderstandings and unpleasant surprises when the product finally arrives.
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