How Lantz Copenhagen Saves Time and Money with 3D and CGI
In today’s digital age, where aesthetics and visual appeal play a crucial role, product photography has become a key factor for brands across industries. This is particularly evident in the cosmetics and skincare sector, where the visual presentation of products can make the difference between attracting an enthusiastic customer or being overlooked in the constant flow of competition.
3D and CGI have opened up a world of creative possibilities that go far beyond what was previously achievable with traditional photography methods. Through advanced computer graphics and modeling, it is now possible to create realistic and stunning product images, either isolated or in inspiring environments, bringing the products to life in a virtual world – and it is cheaper than hiring a photographer.
"Previously, I spent countless hours taking product photos."
3D and CGI opened up the possibility to experiment with different lighting, angles, and backgrounds as well as environments without the need for expensive and time-consuming photoshoots. This promise of greater flexibility and control over the product photography process, while also saving on photographer fees, location rental, props, and subsequent image editing, created an appealing opportunity for Lantz Copenhagen. The new approach to product photography also offered the ability to easily add new products to the portfolio, increasing speed and efficiency in future launches.
“Since i-magi.co produced a whole new set of 3D illustrations for Lantz Copenhagen, my company’s daily operations have improved significantly. Previously, I spent countless hours taking product photos, assembling packages, and drafting proposals, but now everything has become incredibly easy and efficient. With just a few steps on my computer, I can now create professional graphic materials that deliver a more polished and impressive result every time,” says Camilla Lantz.
"It saves me 10-15 hours a month. Some months even more."
One of the most impressive economic benefits of transitioning to 3D product images and CGI lifestyle images is the significant reduction in costs and resource consumption in the long term. Product photography processes are expensive and time-consuming, requiring regular updates and reshoots to keep up with product expansions or changes in aesthetics.
With 3D images, Lantz Copenhagen can now easily add new products to their range or make visual updates without going through extensive photoshoots. This has resulted in considerable savings in both time and financial resources, which can now be allocated to other important business initiatives. “I would estimate that it saves me 10-15 hours a month. Some months even more, for example, leading up to Black Friday and Christmas, when there are many overlapping campaigns,” says Camilla Lantz.
"The investment has proven to be worth every penny."
By replacing traditional product photography methods with realistic and impressive 3D and CGI images, the company has overcome the challenges of the conventional approach. With the new technology, Lantz Copenhagen has enhanced the quality and realism of their product images while gaining the ability to showcase products from different angles and combinations—all while saving many hours and costs on their product photography.
“Overall, collaborating with i-magi.dk has been an extremely positive experience, and the investment has proven to be worth every penny. I highly recommend their services to other businesses looking to improve their visual presentation and streamline their graphic processes,” says Camilla Lantz.
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